Alabama AD calls on fans to donate to NIL collective to stay competitive: 'We must respond'

Alabama Crimson Tide Athletic Director Greg Byrne called on fans to donate to the school’s name, image and likeness (NIL) fund in a message on Wednesday.

Byrne posted his message to fans on social media.

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"Over the past few years, there have been drastic changes in college athletics. We have been careful during this transitional period to protect our position at the top of college athletics while being mindful to listen, engage and learn from our generous supporters, proud alumni and unrivaled fans to make sure that we protect our great traditions here at Alabama," Byrne’s message read. "But there’s a time for talk and a time for action. Now is a time for action.

"Although we have been competitive from an NIL ...