Ex-NBA coach Rick Pitino floats idea to help ratings

It is no secret the NBA ratings have fallen on hard times.

Top stars like LeBron James and Kevin Durant are in the twilight of their future Hall of Fame careers, and budding young players like Anthony Edwards, Zion Williamson, Ja Morant have yet to truly capture the fervent attention of a broader basketball audience.

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Rick Pitino, the current St. John’s men’s basketball coach and former head coach of the Boston Celtics, offered his two cents on how to increase ratings.

"It has been reported that the NBA ratings are down 28% this year alone," he wrote in a post on X on Wednesday. "Suggestion, bring back hand checking and ...