Multiple NFL rules changes announced on Tuesday are expected to alter the way games are played this fall.
Last year, the NFL owners approved a drastic change to the kickoff. This upcoming season, teams will be further incentivized to avoid touchbacks.
If a ball doesn't land in the return zone, a new rule approved by NFL team owners means a touchback will result in the ball being placed at the 35-yard line.
Rich McKay, NFL competition committee chairman and Atlanta Falcons CEO, said the league projects the kickoff rule change would result in a considerable increase in kick returns going forward.